through his book, the professional, subroto bagchi seeks to redefine the term professional by shaping a class of people who have not just the aptitude, but also the right attitude to succeed at a global level. the accepted definition of a professional refers to a person who has the specific knowledge and the right skill sets to do a job. typically, this includes a coveted degree from some reputed university and/or years of hands-on experience. over the years, so-called professionals, with the right degree and the required experience, have often misused their jobs for personal benefits. this unbecoming behavior is becoming increasingly rampant and detrimental in the twenty-first century. in this era, every person s behavior has far-reaching, even global, consequences. thus people need to be strictly held accountable for irresponsible and unethical actions. setting new standards of professionalism is the need of the hour. through his book, bagchi seeks to help people achieve higher standards as professionals. he teaches readers how to mould themselves into true professionals, those who are distinctly different from merely skilled workers. he gives useful advice on handling career crises that arise due to scams, recession etc. he outlines the principles, rules, and plans of action that can help an individual be successful in any field. he also discusses the finer points of ethics in the workplace. he brings years of his entrepreneurial experience to the fore to guide readers on their journey to becoming true professionals. .